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The site pashahotel.co.uk has the following in the homepage, "Book a room now! Welcome to Pasha Hotel." We noticed that the webpage also stated " Single rooms from 45 and Double rooms from 70, available only on advance bookings." It also stated " The Turkish Bath Turkish hamam is the Central Asian variant of a steam bath, which can be categorized as a wet relative of the sauna. Restaurant is offering Kyrgyz, Kazakh and Mediterranean cuisine with a creative flair and regional specialities in a thematic setting for breakfast and dinner. J Barnett reviewed in June 2014. R Smith reviewed in June 2014." The header had hotel in london as the highest ranking keyword. This keyword was followed by cheap hotel, budget hotel, and affordable accommodation which isn't as urgent as hotel in london. The other words the site used was o2 academy Brixton hotel. hotel is also included but might not be understood by search crawlers.